Wow Influence

The importance of communication in creating an effective campaign

In this episode, we explain what influencer marketing is all about. We cover the questions of why it is such a good tool in the arsenal of every marketer and what it's advantages especially these days of use of the social networks

The following topics are part of this episode: What is the audience efficiency term How to measure it What is audience overlap and how to avoid it What are Sleeping, Silent and Active followers and which one of them is the only one that matters

The influencer marketing world is exciting and erupting. It all starts with finding the right influencer to match your brand. But how to find them? Who's the "right" influencer? Manually or automatically?  In this first episode we go and explain the challenges with finding influencers and how to use tools to ease the work and make sure you get the right results.